Tune in to the latest episode of the Ecwid Ecommerce Show for fresh news and action-oriented tips for the holiday season.
Podcast hosts Jesse and Rich start the episode with some news fresh off the presses—the acquisition of Ecwid by Lightspeed. They discuss the effects of the integration, and what it will mean for Ecwid merchants. In a nutshell, the acquisition means more people building a better platform for Ecwid users.
Another thing Jesse and Rich touch on is Facebook moving to VR (and rebranding as Meta). Rest assured, this doesn’t change the value of Facebook ads for you. Jesse drills down into the Apple/Facebook issue, and explains how you can manage any challenges that may arise there.
Moving on to the matter at hand: holiday season sales! Our podcast hosts recommend the following:
Push Your Deals Early
Jesse offers some suggestions for shipping, in regards to Cyber Monday. You have to beat the big players to the punch. The big box stores have started pre- Black Friday and Cyber Monday sales. You should consider pre- sales as well. Run sales as soon as possible to beat their sales and avoid Ship-aggedon (like what happened last year at Christmas). Now’s a good time to get started.
More tips: send promo emails mid-November. Don’t have a big blowout sale the week before Christmas. Instead, sell gift cards for a last minute push.
Set Up Google Shopping
Jesse also reminds all of us to take advantage of the Google Shopping feed. If you haven’t done this, give it a try! It’s one of the easiest things you can do to help boost your sales as google searches for gifts go up.
Adopt Social Selling
Rich encourages all of us to review our social media platform strategies to better take advantage of them as both advertising channels and outright sales channels. Refreshing your social media strategy may seem overwhelming, but can be a big boost to sales around this time of year.
You want to make sales, but first you have to find people to sell to. And with so many people browsing Pinterest, Snapchat, TikTok, and Insta, there are folks out there just waiting to discover your store. So, what’s the best way to find new interested users? A lot of it comes down to just exploring things you haven’t tried yet.
Jesse highly recommends checking out Ecwid’s TikTok integration. Sign up, get the TikTok pixel and catalog sync, and see if these features help you strategize for sales. TikTok may be the new kid on the block, but it has a lot to offer. After all, it’s the world’s fastest-growing social media network.
Try Live Shopping
Live shopping is basically selling your products on a live stream. The concept is the same across social media platforms, but the logistics are a little different. For example, on Facebook, you can actually attach the product you’re selling to your live for quick purchasing power.
Live shopping might not be right for every store. But for some small business brands, it might just be the key that unlocks mega growth.
Live shopping works best for products that need demonstration, or for showing off how a product is made. This makes it an especially good feature for artists or one-of-a-kind artisans.
No matter your strategy, we encourage you to explore new ways of getting your message out in front of people. Let us know if any of these tips work for you. We’re always looking for small business success stories to speak on the podcast. So, share with us and you might be next!
Also, don’t forget to check out Ecwid’s “Build Your Business” Academy to enroll for free courses on online selling.
So, as Jesse says: “Get out there and make it happen”.